Your cart is empty

Your cart

Estimated total

$0.00 USD

Taxes, discounts and shipping calculated at checkout.

We’ve got you covered.

Shipping Protection

Coverage in case your package is damaged in transit, stolen, or doesn't arrive.

Instant Issue Resolution

Get a refund or replacement in just a few clicks.

24/7 Claim Support

Route is here for you whenever an issue arises — with an average response time of under an hour.

Route shipping protection extends coverage for online purchases that are lost or damaged in transit, or stolen immediately after the carrier's proof of delivery where Route traces the transportation.

About Us

Our Mission

At TeeTurtle, we believe every person deserves a space to be undeniably you. Our mission is simple — to promote self-expression, connection, and joy by building relatable brands, creating unique products, and growing our global community.

We design with heart, bridging communities through art, humor, and pop culture — whether through a t-shirt, a plushie, or a game.

Our Core Values

Integrity

Doing what’s right, even when it's hard. We hold ourselves accountable, honor our commitments, and prioritize ethical choices over easy ones.

Curiosity

We lean into wonder. We ask questions, challenge assumptions, and stay open to new ideas (even in routines).

Compassion

We lead with empathy. We believe in the inherent value of people, aim to understand differing perspectives, and treat each other (and our community) with kindness.

Calm

We act with mindful composure. Rather than react in the moment, we pause, think, and respond thoughtfully — even under pressure.

These are the lenses through which we make decisions, guiding everything from product design to customer service.

Our Journey & Legacy

A Humble Start

TeeTurtle began when our founder, Ramy Badie, chose to bet on his creative passion. While originally pursuing medical studies, Ramy entered a design contest using his artwork to help fund tuition. That spark led him to shift paths and build something of his own.

Growth & Expansion

Over time, as our community grew, so did our ambition. We expanded beyond t-shirts into plushies, games, accessories, and more — always staying true to our ethos of creativity, connection, and expression.

Our first “lightning in a bottle” moment came with the launch of our Reversible Plushies — especially the now-iconic Octopus design. What began as a simple idea to visualize emotions became a viral phenomenon that defined a generation of plush toys. By 2021, it was the #1 selling toy on Amazon, appearing in classrooms, offices, dorms, and car dashboards around the world.

Fans shared millions of photos and videos showing their plushies flipping from happy to sad, using them to express mood, humor, and even mental-health awareness.

But we didn’t stop at plushies. This same energy sparked another big idea: tabletop games.

In 2017, we launched Unstable Unicorns via Kickstarter, igniting a new wave of adorably chaotic gameplay that fans couldn’t get enough of. The success of Unstable Unicorns opened the door to Unstable Games, our dedicated game studio responsible for hits like Here to Slay, Happy Little Dinosaurs, Casting Shadows, and Twisted Cryptids.

Today & Tomorrow

From a one-person hustle to a team of creators spread across the globe, TeeTurtle designs and ships products worldwide. We now feature both in-house designs and licensed collaborations while protecting our own innovations through patents, copyright, and trademark registrations.

As we grow, we don’t lose sight of what made us who we are: integrity, curiosity, compassion, and calm. Every new product, every new collaboration, every new move is shaped by those same core values.

Why We Do What We Do

• To help people say who they are without needing to explain it.
• To spark joy, conversation, and connection through playful, meaningful design.
• To build a Community (not just a customer base) — spaces where fans feel heard, involved, and valued.
• To encourage emotional honesty, creativity, and authenticity in a world that often demands conformity.

Looking Forward

We’re not done yet. Some of what’s ahead:

• More original characters, more plush emotions, more stories to tell.
• Deeper collaboration with beloved franchises while staying true to our unique voice and style.
• Continued growth in games, accessories, and experience-driven products.